Introduction
In line with the Ministry of Tourism’s Strategic Plan for realization of Vision 2030, the Bachelor of Tourism Management (BTM) programme aims at producing highly, but broadly inter-disciplinary oriented professionals in aspects of tourism planning, development and management; tourism promotion and marketing and; also, sensitized to the variety of the natural and cultural habitats of the world, the basis of tourism activities. The programme inculcates an interdisciplinary approach to the study of tourism management by complementing tourism management modules/courses with service, marketing, leadership and management input to generate a manager with a touch of all aspects of tourism business management. The delivery of the programme depicts a student centered learning approach which includes a combination of lectures, blended learning, group discussions, seminars and workshops, internship and research. BTM programme provides learners with an opportunity to be the best they can be through enhanced sense of awareness, exposure, responsibility and confidence, in the identified strategic deficient areas of the industry. After completion of the training, the BTM graduate should is equipped with knowledge, skills, and requisite attitudes in preparation for professional occupation in the tourism industry and other related service sectors, and subsequent advanced education.
Programme Structure
First Year
Semester I
Code |
Course Title |
STH 111 |
Introduction to Tourism |
STH 112 |
Introduction to Hotel & Hospitality |
STH 113 |
Introduction to Travel & Tour Operations |
STH 114 |
Business Communication in Service Industry |
STH 115 |
Social Issues in the Service Industry |
|
|
|
Electives |
|
Code |
Course Title |
STH 110F |
Beginners’ French |
STH 110S |
Beginners Spanish I |
STH 110C |
Writing Chinese Characters and Speaking Chinese |
STH 110G |
Elementary German I |
Semester II
Code |
Course Title |
BTM 121 |
Service Operations |
BTT 121 |
Services Marketing |
BTM 122 |
Tourism Human Resource Management |
BTT 122 |
East Africa Flora and Fauna |
STH 121 |
Accounting and Finance for Tourism & Hospitality Managers |
|
|
|
|
Electives |
|
Code |
Course Title |
STH 120F |
French Structure I |
STH 120S |
Beginners Spanish II |
STH 120C |
Writing, Speaking and Reading Chinese |
STH 120G |
Elementary German II |
Second Year
Semester I
Code |
Course Title |
BTM 211 |
Tourism Economics |
BTM 212 |
External Environment |
BTM 213 |
Principle and Practices of Management |
BTM 214 |
Tourism Geography |
BTM 215 |
Leadership and National Development |
Plus ONE Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 216 |
French Structure II |
BHM 208G |
Intermediate German I |
BTT 214 |
Beginners Spanish III |
CHIN 210 |
Intensive Reading and Writing in Chinese |
Semester II
Code |
Course Title |
BTM 217 |
Tourism policy and Planning |
BTM 218 |
Tourism Product Development |
BTM 219 |
Tourism and Environmental Management |
BTM 220 |
Financial Management and Control |
BTM 221 |
Airfare and Ticketing and Information Systems |
BTM 223 |
Industrial Attachment I (Outside the Semester) |
Plus One Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 222 |
Intermediate French |
BHM 209G |
Intermediate German II |
BTT 218 |
Intermediate Spanish I |
CHIN 211 |
Chinese Speaking and Listening |
Third Year
Semester I
Code |
Course Title |
BTM 311 |
Quality Management Systems |
BTM 312 |
Strategic Marketing Management |
BTM 313 |
Travel and Tour Operations Management |
BTM 314 |
Managerial Accounting for Decision Making |
BTM 315 |
Research Methods |
Plus ONE Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 316 |
French for Tourism I |
BHM 308G |
Advanced German I |
BTT 315 |
Intermediate Spanish II |
CHIN 310 |
Extensive reading and listening comprehension |
Semester II
Code |
Course Title |
BTM 317 |
Destination Management |
BTM 318 |
Consumer Behavior |
BTM 319 |
Meeting, Incentives, Conventions and Events |
BTM 320 |
Entrepreneurship |
BTM 321 |
Statistics and Data analysis |
BTM 323 |
Industrial Attachment II (Outside the Semester) |
Plus ONE Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 322 |
French for Tourism II |
BHM 309G |
Advanced German II |
BTT 319 |
Intermediate Spanish III |
CHIN 314 |
Chinese for Tourism |
Fourth Year
Semester I
Code |
Course Title |
BTM 411 |
Tourism Law and Practice |
BTM 412 |
Sustainable Tourism |
BTM 413 |
Contemporary Issues in Tourism |
BTM 415 |
Research Project and Presentation |
Plus One Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 414 |
Oral Expression |
BHM 410G |
German in the Hotel Industry |
BTT 415 |
Advanced Spanish |
CHIN 411 |
Advanced Chinese for Tourism |
Semester II
Elective Semester Series: Students are required to select one of the three clusters.
Culture Based Tourism (Cluster I) |
Code |
Course Title |
BTM 416 |
Rural and Urban Tourism |
BTM 417 |
Cultural and Heritage Tourism |
BTM 418 |
Community Based Tourism |
BTM 419 |
Project Development and Management |
Plus One Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 420 |
Business French |
CHIN 412 |
Chinese Language Computer Programs |
Nature Based Tourism (Cluster II) |
Code |
Course Title |
BTM 419 |
Project Development and Management |
BTM 421 |
Wildlife Based Tourism |
BTM 422 |
Coastal and Marine Based Tourism |
BTM 423 |
Leisure and Recreation Management |
Plus One Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 420 |
Business French |
CHIN 412 |
Chinese Language Computer Programs |
Tourism Diversification (Cluster III) |
Code |
Course Title |
BTM 419 |
Project Development and Management |
BTM 424 |
Domestic Tourism |
BTM 425 |
Sports Tourism |
BTM 426 |
Special Interest Tourism |
Plus One Elective |
(see the Electives below) |
|
|
Electives |
|
Code |
Course Title |
BTM 420 |
Business French |
CHIN 412 |
Chinese Language Computer Programs |