Bachelor of Tourism Management (BTM)

In line with the Ministry of Tourism’s Strategic Plan for realization of Vision 2030, the Bachelor of Tourism Management (BTM) programme aims at producing highly, but broadly inter-disciplinary oriented professionals in aspects of tourism planning, development and management; tourism promotion and marketing and; also, sensitized to the variety of the natural and cultural habitats of the world, the basis of tourism activities. The programme inculcates an interdisciplinary approach to the study of tourism management by complementing tourism management modules/courses with service, marketing, leadership and management input to generate a manager with a touch of all aspects of tourism business management.  The delivery of the programme depicts a student centered learning approach which includes a combination of lectures, blended learning, group discussions, seminars and workshops, internship and research.  BTM programme provides learners with an opportunity to be the best they can be through enhanced sense of awareness, exposure, responsibility and confidence, in the identified strategic deficient areas of the industry. After completion of the training, the BTM graduate should is equipped with knowledge, skills, and requisite attitudes in preparation for professional occupation in the tourism industry and other related service sectors, and subsequent advanced education.